In 1846, Francesco Peroni established the first Peroni brewery in Vigevano. By 1864, the demand was so high that Francesco’s son, Giovanni, built a second brewery in Rome. In the 1950s, Birra Peroni started its phenomenal growth, and among italian beer brands, soon became the biggest Italian brewery. It was under the leadership of Giovanni’s nephew, Carlo, that our brand, Peroni Nastro Azzurro, was created in 1963. Brewed with the same flair and attention to detail through three generations of master brewers