It's plenty hard enough to find a good Pinot Noir under $20 let alone under $15. This is a hard working wine and, at $13.49, Simple Life can be an everyday wine making your life, even if it isn't "simple"...good! Grapes made wine in this bottle are sourced from the best vineyards all over California so "a bad year" doesn't really happen. Simply put, Simple Life is consistently good. - See more at: https://www.metrowinesasheville.com/shopdogblog/entry/simple-life-pinot-noir#sthash.EkigVG56.dpuf